If you want to learn to make money online, you’re absolutely right to check. Determine if Amazon Publisher Services (APS) is the header-bidding ad platform. Amazon Publisher Services in 2025 includes Unified Ad Marketplace, Transparent Ad Marketplace, and Connections Marketplace. Check if it still offers monetization opportunities in 2025. Here’s what the latest data shows:
Table of Contents
Amazon Publisher Services Still Paying?
Yes, APS remains a live and active monetization platform for eligible publishers in 2025. It continues to operate via two main models:
- Unified Ad Marketplace (UAM): This platform is designed for small to mid-sized publishers. It is a server-to-server header bidding platform that handles all demand from Amazon and SSPs. The platform takes a 10% transaction fee. It pays publishers net 60 days for consolidated earnings.(Amazon Ads, Publift, Amazon Publisher Services)
- Transparent Ad Marketplace (TAM): Geared toward large publishers with existing buyer relationships. It centralizes header bidding while keeping direct SSP ties and providing full auction transparency.
APS delivers access to a broad pool of advertisers, simplifies integration, and includes header bidding infrastructure, reporting, and payment mechanics.
I. How to Make Money with APS in 2025
- Meet the Requirements
- Large publishers can apply for TAM if they already have relationships with SSPs and demand sources.
- Small to mid-sized publishers may qualify for UAM—but access is by invitation only.
- Sign Up or Request Access
Complete the APS contact form to be considered. Amazon reviews your properties and traffic, then sends an invitation if you qualify. - Integrate with Google Ad Manager
For UAM, link your Google Ad Manager account with APS. Amazon automatically configures line items for you. Then, add Amazon’s header-bidding JavaScript to your page headers. - Leverage Connections Marketplace
APS provides the Connections Marketplace—tools like AAX for ad-block recovery. These tools include other ad-tech enhancements. They help make extra revenue from previously lost or blocked inventory. - Monitor Performance
Utilize APS’s reporting tools to track bid requests, wins, impressions, and eCPM by device, ad slot, geography, etc. - Receive Payments
UAM consolidates payments into a single monthly payment. There is a USD $5 minimum threshold. Payments are issued 60 days after earning.
Which Countries or Regions does APS Support?
APS does support publishers worldwide, although demand, availability, and the quality/volume of bids can vary by geography.(Amazon Publisher Services)
Mid‑2025 usage data shows over 12,400 companies using APS. The majority are in the United States. There is also significant adoption in the United Kingdom, Canada, India, and Japan.
While Amazon doesn’t publish a full list of supported countries, this indicates global reach, especially among major publishing markets.
Summary Table
| Question | Answer |
|---|---|
| Is APS still paying in 2025? | Yes – UAM and TAM are operational and paying publishers. |
| How to monetize via APS? | Qualify (via invitation), integrate (header bidding + GAM), use connections, monitor, and get paid. |
| Supported countries? | Worldwide—with densest demand in US, UK, Canada, India, Japan, etc. |
| Good for small publishers? | Can apply for UAM; TAM is for larger publishers with SSP relationships. |
II. Differences APS and Amazon Associates
We can apply to Amazon Publisher Services (APS) even if your website is already part of the Amazon Affiliate Program (Amazon Associates) — the two programs are completely separate and serve different purposes:
| Feature | Amazon Associates | Amazon Publisher Services (APS) |
|---|---|---|
| Purpose | Affiliate marketing (earning via links) | Programmatic advertising (earning via ads) |
| Revenue Type | Commission on referred product sales | CPM-based ad revenue from display/video ads |
| Integration | Product links, banners, widgets | Header bidding, server-side ad scripts |
| Requirements | Minimal – just a working website | Moderate – traffic volume, clean layout, no policy violations |
| Approval Speed | Fast (same day) | Slower (manual review, sometimes weeks) |
So, Can You Apply to Both?
Yes — and many publishers do.
You can run Amazon Affiliate links and Amazon Publisher Services ads on the same website, as long as:
- You follow each program’s policies separately.
- You don’t misrepresent affiliate content (e.g., don’t place product affiliate links inside ads).
- Your site meets APS’s ad inventory and quality standards.
Should You Apply to APS?
Since howtokh.com is already in the Amazon Associates program, that gives you a bit of credibility with Amazon.
However, APS (especially the Unified Ad Marketplace) requires:
- Consistent traffic, ideally 100K+ pageviews/month (though some smaller sites do get accepted).
- A Google Ad Manager account (for UAM).
- A clean ad layout (no policy violations, no intrusive formats).
- Fast-loading pages, with good mobile support.
If you meet those, applying is a good idea — APS is known for premium CPMs and low latency ads.
Next Steps
- Visit the APS site:
https://aps.amazon.com - Apply for Unified Ad Marketplace (UAM):
Look for “Contact Us” or “Get Started” forms. Include traffic stats and site info. - Prepare for Integration:
- Set up Google Ad Manager (if not already done).
- Be ready to insert header-bidding scripts or work with a wrapper provider (e.g., Prebid, MonetizeMore, etc.).
III. Estimated Earnings from APS Based
💵 Earnings from Amazon Publisher Services (APS) can vary significantly. The variation depends on your niche, geography, ad format, and level of demand competition. We can break it down by typical CPM (cost per 1,000 impressions). This breakdown will provide you with a realistic earnings estimate for 2025.
| Traffic (Monthly Pageviews) | Estimated Impressions | Low CPM ($0.50) | Average CPM ($1.50–$3.00) | High CPM ($5–$8) |
|---|---|---|---|---|
| 10,000 | 7,000–15,000 | $7–$15 | $15–$45 | $70–$120 |
| 50,000 | 35,000–75,000 | $35–$75 | $105–$225 | $350–$600 |
| 100,000 | 70,000–150,000 | $70–$150 | $210–$450 | $700–$1,200 |
| 500,000 | 350,000–750,000 | $350–$750 | $1,050–$2,250 | $3,500–$6,000 |
| 1,000,000 | 700,000–1.5 million | $700–$1,500 | $2,100–$4,500 | $7,000–$12,000 |
💡 Impression ≠ Pageview: A single pageview can generate multiple ad impressions. This happens if you have 2–5 ad slots on the page. More impressions = more revenue.
What Affects Your APS Earnings?
1. Ad Format
- Display banners: $0.50–$3 CPM.
- Video ads: $5–$20+ CPM.
- Sticky/fixed slots: Often yield higher CPM.
- Native ads: Moderate CPM, but high viewability.
2. Geography
- Tier 1 countries (US, UK, CA, DE) get 2–5x higher CPM than Tier 3 (e.g., Asia, Africa, SEA).
3. View ability Rate
- APS prioritizes high viewability (>70%).
- If your ad units are “below the fold,” your earnings drop significantly.
4. Traffic Quality
- Direct or search engine traffic performs better than bot/spam traffic.
- Clean, original content drives better engagement and higher eCPMs.
5. Device Type
- Desktop usually yields higher CPMs than mobile unless you serve video or sticky mobile banners.
Realistic for Small-Mid Publishers
If you’re a mid-tier publisher (say, 100,000 monthly pageviews), here’s a conservative range:
- With standard display ads and average viewability:
$200–$500/month from APS alone. - With video or sticky placements, high Tier 1 traffic, and good layout:
$800–$1,500+/month possible.
Tips to Maximize APS Revenue
- Use multiple high-visibility ad slots (above the fold, in-article, sidebar).
- Keep your site fast – slow-loading sites reduce ad bids.
- Focus on Tier 1 traffic if possible.
- Combine APS with Amazon Associates for dual monetization (ads + affiliate).
- Regularly optimize placement via Google Ad Manager and test new layouts.
V. Advertisement Google Ad + Taboola
Yes, you can use both Google Ad Manager (GAM) and Taboola on the same website. Many publishers do exactly that to maximize revenue. They also optimize ad delivery across different demand sources.
How It Works
1. Google Ad Manager (GAM)
- Acts as your primary ad server.
- You use it to manage multiple demand sources (like AdSense, APS, open bidding, direct deals).
- It can serve Taboola ads via direct tags or line items.
2. Taboola
- A native ad network that delivers content-style recommendations (“Around the Web,” etc.).
- You place Taboola units directly on your site (often via HTML widgets or JavaScript).
- You can also integrate Taboola inside GAM if you want unified control.
How to Integrate Taboola + GAM
There are two common ways to integrate Taboola ads with GAM:
Option 1: Direct Placement (Simplest)
- You manually insert Taboola’s ad code into your site (sidebar, below content, etc.).
- GAM doesn’t manage it — Taboola handles reporting and payment.
- Suitable if you’re using Taboola only for native content recommendation widgets.
Option 2: Unified Ad Management via GAM
- You set up Taboola as a demand source inside Google Ad Manager.
- Create third-party line items in GAM for Taboola units.
- GAM can then compete Taboola against AdSense, APS, etc. in header bidding or waterfall.
Benefits:
- Unified ad management
- More competitive auctions
- Improved fill rate and revenue
Best Practices Using GAM + Taboola
| Tip | Why It Helps |
|---|---|
| Avoid ad clutter | Too many ads = lower user engagement and lower CPMs. |
| Use native placements wisely | Place Taboola below content or sidebar; don’t mix with in-article display ads. |
| Let GAM control ad delivery order | You can compare performance of Taboola vs. AdSense vs. APS easily. |
| Track viewability | GAM helps monitor viewability, which affects your CPMs on all networks. |
| Optimize per device | Mobile and desktop perform differently; test placements accordingly. |
⚠️ Important: Policy Compatibility
- Taboola is compatible with AdSense and GAM, but:
- You must avoid confusing ad labels (clearly separate native vs. display ads).
- Don’t place too many ads above the fold — this may trigger Google’s “bad ad experience” penalties.
- Avoid placing Taboola ads in areas that could conflict with Google’s Better Ads Standards.
| Question | Answer |
|---|---|
| Can I use GAM and Taboola together? | Yes, widely supported and effective. |
| Can GAM manage Taboola ads directly? | Yes — via third-party line items or custom creatives. |
| Is it safe with AdSense or APS? | Yes, just follow policy and layout guidelines. |
| Does it help with optimization? | Yes — GAM allows unified control and better auction competition. |
Final Conclusion:
You can and should use Google Ad Manager (GAM) alongside Taboola to optimize your website’s monetization. This is crucial. You need to balance display ads, native ads, and header bidding partners like Amazon Publisher Services (APS).
🔑 Key Takeaways:
- Compatibility: Taboola works well with GAM, AdSense, and APS if integrated properly and within policy.
- Flexibility: You can insert Taboola manually or manage it through GAM for better reporting and control.
- Optimization: GAM helps maximize earnings by letting Taboola compete with other networks via dynamic allocation or waterfall.
- Policy Safety: Follow ad placement rules and maintain a clean user experience. There’s no penalty for using both.
- Best Practice: Use GAM to test ad positions, monitor viewability, and balance user experience with revenue.
✅ Recommendation
For a modern, revenue-optimized site, we can combine:
- Google Ad Manager (ad control center)
- Amazon Publisher Services (high-CPM programmatic ads)
- Taboola (native ad monetization)
