How to Create a New Tracking ID (Store ID) on Amazon Associates

You might be using Amazon’s affiliate program to monetize your website, blog, or social media. If you’re starting out, you may wonder how to create a new Tracking ID on Amazon. If so, you’ve probably come across the term Store ID or Tracking ID. This unique identifier linked to your Amazon Associates account helps track your referrals and earnings.

But what if you want to change your Store ID—perhaps for branding reasons or better organization? While you can’t modify an existing ID, Amazon allows you to create a new one easily. In this guide, we’ll show you how to set up a new Tracking ID. You’ll also learn what you need to know before switching.

🔄 Create New Tracking ID (Store ID)

You cannot directly change the Store ID (also called Tracking ID) of your existing Amazon Associates account. However, you can create a new Tracking ID within the same account and use that going forward. Here’s how:

1. Log in to your Amazon Associates Central.
2. In the top-right corner, click your email or account name → choose “Manage Your Tracking IDs”.
   • Or directly go to: https://affiliate-program.amazon.com/home/account/trackingid
3. Click “Add Tracking ID”.
4. Enter your preferred new ID (store ID). It must be unique across the entire Amazon Associates system.
5. Click “Create”.

1. When you have logged in to your Amazon Associate account already, click on 3dots on the right side and => click on the Account

2. Then go to click on Account Settings

3. Then, click on the Manage your tracking IDs

4. Then click on Add Tracking ID (you can create a new ID for your store, but the store ID cannot be created new or deleted.

In the box enter your new Tracking ID (Ex, howtokh) => click on Create

Now a new Tracking ID is created

Now you have a new Tracking ID (Store ID) that you can use for future affiliate links.

📌 Notes:

• Your old Tracking ID still works and will continue to collect data. This will happen unless the account is closed. It will also happen if the ID is deleted by Amazon.
• You can have multiple Tracking IDs under one Associates account. This is helpful if you want to track different websites, campaigns, or content separately.
• You cannot delete Tracking IDs once created, but you can stop using them.

🧭 Why Change a Store ID?

People often create new Tracking IDs when:

• Rebranding a site or business
• Targeting a new niche or platform
• Organizing analytics (e.g., one ID for YouTube, another for a blog)

Amazon doesn’t let you change an existing Store ID. However, creating a new Tracking ID is quick and simple. It can make a big difference in how you manage and track your affiliate efforts. Whether you’re rebranding, launching a new project, or just want to clean up your analytics, use multiple Tracking IDs. They can give you better insights. It also offers more control. Be sure to update your affiliate links with the new ID to ensure you continue earning commissions without interruption.

Choosing the right affiliate marketing platform is crucial. It can significantly impact your earning potential. It also affects your workload and long-term strategy. Two of the most prominent names in the industry are the Amazon Associates Program (Amazon Affiliate) and ClickBank.

Both offer opportunities to earn commissions by promoting products. However, they differ fundamentally in their structure. They also vary in product types and revenue models. Understanding these differences is crucial. It helps determine which one is better suited for your specific audience, content style, and income goals.

Comparison Amazon Affiliate vs. ClickBank

Which One is Better for Earning?

The answer depends entirely on your strategy and goals:

Choose Amazon Affiliate if:

• Your audience is interested in reviewing or recommending physical products (e.g., “best coffee makers,” “gadgets for travelers”).
• You have a high-traffic website (e.g., a popular blog) where small, frequent commissions can add up.
• You value the ease of use and trust that comes with the Amazon brand.
• Your content strategy is based on building topical authority and you can generate a large volume of clicks.

Choose ClickBank if:

• You are in a niche that aligns with digital solutions (e.g., “how to make money online,” “learn guitar fast,” “weight loss guides”).
• Your goal is to maximize income per click. You prefer earning a large commission from a few sales rather than tiny commissions from many sales.
• You are skilled at building trust and creating persuasive content (e.g., detailed review articles, video tutorials) to overcome the lack of brand recognition.
• You are willing to thoroughly research vendors and products to ensure they are high-quality and deliver on their promises.

Advanced Strategy: Many successful affiliates use both. They use Amazon links for general product recommendations and reviews. This helps build trust and earn steady income. They also strategically promote high-ticket ClickBank products for their top-converting content. This strategy generates large paydays.

Conclusion

There is no universal “better” option between Amazon Affiliate and ClickBank. Amazon leads in volume and trust. It is ideal for content creators who can drive significant traffic to a wide array of physical products. ClickBank is the champion of high-ticket commissions. It is perfect for marketers who specialize in specific digital niches. These marketers excel at building persuasive, trusting relationships with their audience.

Your choice should be guided by your niche, your content style, and your monetization goals. The most successful affiliate marketers understand each platform’s strengths. They strategically integrate these strengths into a diversified earning plan. Ultimately, your success will depend less on the platform itself. It will rely more on your ability to provide genuine value. You must effectively match the right product to your audience’s needs.